Personal Branding ... Beyond the Headshot
Everyone has a personal brand. Whether you believe it or not, you do. Your personal brand is how people see and remember you; both online and offline. Your brand is the imagery you use; the experiences you create; it’s everything you say and do. It says who you are, what you are known for, and what you have to offer.
Why Would You Want a Personal Brand?
If you do an online search of yourself/your business, will you see the desired results? What will the results convey to potential clients/connections and current ones?
From a Nielsen Survey, 33% of buyers trust messages from a brand; While 90% trust messages from an individual they know. Personal Branding helps people believe they know you better, and people have much higher trust in those they feel they know. This is one of the reasons why influencer marketing has become so successful.
How to Access Your Personal Brand
Create a Positive Online Presence. Today’s potential clients are researching individual’s and businesses before they even walk in the door. Engage within Your Community. There is a stronger emphasis on supporting local businesses, especially those that are contributing to our communities. Deliver Your Brand. If you commit to deliver a product and/or service, by all means follow-through on these promises.
What do you want to be known for? How do you want people to think about you or your business?